LFU:online

Institut für Management und Marketing Institut für Management und Marketing

Univ.-Prof. Dr. Kurt Matzler Univ.-Prof. Dr. Kurt Matzler, +43 512 507 72302

436080

VU Strategie und Leadership

VU 2

5

Block

jährlich

Englisch

Students acquire knowledge and skills on how to stimulate the successful evolution of strategy and leadership. They study cases of business leadership, focusing on individuals who form and change their organizations.

1. Strategy and Strategy Development 2. Resource-based approach 3. The Management of organisational structures and processes 4. Managing Growth and Enterprise Development 5. Leadership, Power and Motivation 6. Value-based Management 7. Organisational culture 8. Change Management

Instructions, cases, plenary and group discussions, reading assignments, student presentations, mini projects, guest speakers

course preparation and participation, final exam

The first course will be based on the following literature:

• Johnson, G. / Whittington, R. / Scholes, K. (2010): Exploring Strategy, 9th edition, Pearson.
• Mooradian, T. / Matzler, K. / Ring, L. (2011): Strategic Marketing, Pearson.

Further articles will be distributed in class.

Bachelor degree in Business Administration or equivalent degree.

Aula, Innrain 52, 1. Stock

01.10.2013