LFU:online

Institut für Management und Marketing Institut für Management und Marketing

Univ.-Prof. Dr. Kurt Matzler Univ.-Prof. Dr. Kurt Matzler, +43 512 507 72302

436084

SE Strategie und Leadership

SE 2

5

Block

jährlich

Englisch

Students acquire knowledge and skills on how to stimulate the successful evolution of strategy and leadership. They study cases of business leadership, focusing on individuals who form and change their organizations.

1. Strategy and Strategy Development 2. Resource-based approach 3. The Management of organisational structures and processes 4. Managing Growth and Enterprise Development 5. Leadership, Power and Motivation 6. Value-based Management 7. Organisational culture 8. Change Management

Instructions, cases, plenary and group discussions, reading assignments, student presentations, mini projects, guest speakers

begins after lecture Strategy & Leadership

tba in class Books: Johnson, Gerry / Scholes, Kevan / Whittington, Richard (2010): Exploring Corporate Strategy. 8th edition, Prentice Hall. Northouse, Peter G.(2010). Leadership - Theory and Practice. 5th edition, Sage Publications. Stadler, Christian (2011). Enduring success. What we can learn from the history of outstanding corporations. Stanford University Press.

04.11.2013