LFU:online

Institut für Management und Marketing Institut für Management und Marketing

Dr. Marius Lüdicke Dr. Marius Lüdicke
o. Univ.-Prof. i. R. Dr. Hans Mühlbacher o. Univ.-Prof. i. R. Dr. Hans Mühlbacher

436206

VO Strategie-, Informations- und Wertkreationsprozesse

VO 2

3,5

Prerequisites: you need "Strategy and Marketing" and 4 other basic course Profound knowledge in statistics is required.

wöch.

semestral

Englisch

You will get to know how to develop a marketing strategy, how to manage brand equity, and how to derive important strategic decisions for product management and communications from positioning.

Strategy-Processes and Brand Management Position and Positioning New Product Development Elimination and Modification of Products Communication Strategy

first exam, mini exams, group work, case studies, project work, final exam

Exams and active class participation

to be announced in class!

First exam! Profound knowledge in statistics is required!
Beginn: Anfang März

Erstklausur, 14.3.08, 10-11:30 Uhr, Aula