LFU:online

Institut für Management und Marketing Institut für Management und Marketing

Dr. Christopher Kronenberg Dr. Christopher Kronenberg
Priv.-Doz. Mag. Mag. Dr. Andreas Claudius Strobl Priv.-Doz. Mag. Mag. Dr. Andreas Claudius Strobl

436350

VU Entrepreneurship, Innovation und Unternehmensgründung

VU 2

5

Block

jährlich

Englisch

Students learn how to install, lead and maintain innovation processes inside business organizations as well as in their networks of stakeholders. They acquire knowledge and skills on how to develop a business idea and to transform it into an entrepreneurial venture. Further, students get some hands on experience how to develop new products and services. The main purpose of the course is to provide knowledge about entrepreneurship and innovation in established as well as recently started firms. There will be a special emphasis on Identifying business opportunities, resource allocation, development and commercialization of business opportunities. The course  includes analysis and practical problem solving concerning different trouble areas present in the entrepreneurial process or the innovation process, which is introduced with theories and models within that field. Upon completion of the course the student is expected to: • Recognize and understand general theories in the field of entrepreneurship and innovation • Be able to explain the importance of entrepreneurship and innovation in society. • Understand the difference between an entrepreneurial and managerial processes • Identify and assess entrepreneurial and innovation processes within a company. • Critically evaluate aspects of entrepreneurial and innovation processes • Take responsibility for the self learning process

Small business and Entrepreneurship, Enterprise growth hurdles, Understanding Innovations, The Measurement of Innovations, Success factors of Innovation, etc.

Case studies and mini projects, which are prepared individually or in groups.

Presentations, seminar work, paper analysis, final exam.

see E-campus

Beginn: Fr. 11.11.11, 08.00 Uhr, UR 3